Facebook Advertising Done Right for Growth – SITEC
It was a great event – over 150 participants turned up for the 11th E-Commerce Class organised by the Selangor Information Technology and E-Commerce Council (SITEC) on 12th July 2016, including a delegation of 30 students from Tunku Abdul Rahman University (UTAR).
We’re honored to be featured as one of the panel speakers, sharing the stage with with Jack from Mars Valley and Firdaus from SushiVid.
We discussed about 4 common mistakes businesses make while advertising on Facebook, which caused money and opportunities lost.
“Facebook is the strongest marketing platform available at this time, but there are a lot of merchants doing Facebook advertising wrong, which translates to money and opportunities lost. However, by performing optimisation and looking at the numbers properly, businesses can tweak their Facebook marketing to actually profit, rather than make a loss that looks like a profit,” That was my main argument in my near 40 minutes sharing with the crowd.
Here’s the presentation slide for your reference. Read more about the event at SITEC website.