Your Meta Ads Aren’t the Problem. The Leak Is.

Finally get profitable with Meta ads, consistently, with a 1-on-1 coach who looks past the ad account.

The Problem Isn’t What You Think

Most advertisers keep fixing the ad. New creative, new audience, more budget. But after auditing over 1,000 ad accounts, I can tell you the ad is usually doing its job. More than half the time, the money is leaking somewhere the ad can’t fix:

  • The wrong numbers are being tracked, so a ROAS that looks fine is quietly losing money
  • The offer or the price stops people right before they buy
  • The landing page, the checkout or the follow-up loses the customers your ads already found

That’s why so many advertisers are stuck in the same loop: “It worked last month, and I don’t know why it stopped.” After a while, it stops feeling like an ads problem. It starts to feel like you’re the problem.

You’re not. Nobody should be losing money on Meta ads without knowing why. It’s a skill, and it can be learned.

How I Help You Fix It

Three steps, the same whether you’re just starting or already spending big.

1. Know your numbers. Your break-even ROAS, your target cost per result, and a benchmark for every metric. Then “good” and “bad” stop being a feeling.

2. Find the leak. We check the ad and everything after the click, until we know where the money is going.

3. Fix one thing at a time. One change a week, and the numbers decide what’s next.

Meta Certified Professional · Badged Meta Business Partner · Clients have spent $985,856+ on Meta ads in the last 180 days · 6,000+ advertisers coached across 50+ countries

Ways To Work Together

Most people start with a free coaching call. If you’d like to see how I think first, the audit is a good way in.

1. 1-on-1 Meta Ads Coaching.

Weekly 1-on-1 Zoom sessions inside your actual ad account, plus email support between calls. Built for advertisers who want to stop outsourcing the thinking and actually understand what their numbers are telling them. $400 per month, no contract. Learn more about coaching →

2. Meta Ads Audit.

A one-off, 30-minute live review of your account for $80. You see your account through my eyes and leave with a clear idea of what to fix first. Book an audit →

3. Corporate Meta Ads Training.

Training for companies who want their internal team running Meta ads with real expertise, not trial and error. Delivered personally, built around your team’s actual accounts. Learn more about corporate training →

3. GEO Authority Program.

Your customers are asking ChatGPT and Perplexity who to trust before they buy. If you’re not showing up in those answers, your competitor is. Done-with-you and done-for-you programs to build your AI visibility. Learn more about GEO →

Meet Jason

jason gan

I’ve run Meta ads since 2010, ten of those years at my own agency, waking up not knowing what happened to campaigns overnight. That’s why I built my 2-Step Funnel Framework, and it’s the root of everything I coach today.

1,000+ ad accounts audited · 6,000+ advertisers coached across 50+ countries · US$5M+ in ad spend guided · Meta Certified Professional and Badged Meta Business Partner · Watch on YouTube · Reviews on Trustpilot

Real Advertisers. Real Results.

Stop Guessing. Start Understanding Your Own Number

Picture opening Ads Manager and knowing exactly what you’re looking at. You know your break-even, you know where to look when results drop, and you only put more money behind what’s working.

From guessing in Ads Manager to running your ads like a strategist.