How I reduced Facebook cost per lead by 18% in under 30 days. The client came to me wondering why the cost per lead kept increasing since 3 months ago. Aside from the rising CPM, I spotted the frequency was pretty high in the past few months,...
My ad optimization framework? It is 100% data driven. It starts with a thorough campaign audit to identify what's working and what's not. Should we test new creatives? Or is it the landing page that's losing the most people? Where do people stop in the customer journey? You...
Let’s talk about Facebook ads optimization. Start running ads on Facebook is the easiest because as long as you have a Facebook profile and a credit card, you can start a Facebook page, a Facebook ads account and immediately start running ads. You might get some...
How to optimize Facebook ads campaign? First thing first, I want to actually get it off the hook, that optimizing Facebook ads campaign is not just about scaling. Scaling means, for example you're spending $100 a day, you're making $1000. So you want to push it...
One of the most important Facebook ads metrics we must track is CPM. And in fact this is the metric most Facebook advertisers don’t track. Remember, you’re not being charged for every click you get, or every lead you generated through Facebook advertising. You are being charged...
If you’re new to Facebook ads campaign results analytics, let’s help you understand the meaning behind some fundamental numbers. Once you have launched your very first Facebook ads or Instagram ads campaign, you’ll be landed on the Facebook Ads Manager dashboard that looks like figure 1. Figure...
Starting running Facebook and Instagram ads is the easiest part. Anyone with a Facebook profile can create a Meta (Facebook) ads account instantly and start spending money on Facebook ads and Instagram ads. What comes next is the most critical part - How do we know if...
Over the past 10 years, I’ve help tens of local SMEs going online. SME going digital or SME digitalization is not as easy as it seems, I’ve summarized 5 mistakes to avoid in this article. Local SMEs have been slow in going online or adopting digitalization....