1-on-1 Meta Ads + Marketing Coaching for people who are done guessing.
Running ads is the easiest part. Anyone with a Facebook profile and a credit card can do it.
Knowing what’s working, what’s not and what to fix next is the hard part. That’s what I coach.
Trusted by advertisers in 50+ countries. Meta Certified Professional. Badged Meta Business Partner.
You’re Not Bad at This. You’re Guessing.
- One week your ROAS is 5. The next week it’s 0.5, and you don’t know why.
- Every time you try to scale, something breaks.
- You’ve changed the audience, the creative and the budget, and you still can’t tell what fixed it, or what broke it.
- Meta keeps asking for more control, and you keep saying yes.
And underneath all of it is one feeling:
“I feel like I’m guessing, and I don’t know if the problem is the ads or me.”
The Silent Profit Leak
After running ads since 2010, here’s what I’ve learned. More than 50% of the time, the problem is not the ad.
People don’t buy at the ad. They buy after the click. So the leak can be in your offer, your price, your landing page, your checkout or your follow-up emails.
Ads Manager won’t show you where it is. So you keep fixing the ad, and the money keeps leaking.
Here’s what I believe. Nobody should be losing money on Meta ads without knowing why. It’s not luck, it’s a skill, and anyone can learn it.
I Know That Feeling, Because It Was Me
For ten years I ran an agency, managing campaigns for clients.
I’d wake up not knowing what had happened to the campaigns overnight. Every time the cost per lead went up, I didn’t know what to do, and then the client would call. I was so clueless, and I was totally burnt out.
I don’t like uncertainty in my life, so I built a way out. I borrowed an idea from email marketing, where you guide people one step at a time, and tested it on my clients’ ads with their permission. That became my 2-Step Funnel Framework, built in 2015 and 2016, and everything I coach today grew from it.
I studied economics, so I test like an economist: one hypothesis, one variable at a time, and let the numbers tell us the truth.
Meet Jason
I’ve been running Meta ads since 2010 and teaching it since 2016. I’m a Meta Certified Professional and a Badged Meta Business Partner.
I’ve personally audited over 1,000 ad accounts, and I’ve coached more than 6,000 advertisers from 50+ countries. Across my clients, I’ve guided over tens of millions in Meta ad spend.
I share real account breakdowns on my YouTube channel. Watch a few. You’ll know quickly if the way I think fits you.
The 3-Step Framework for Meta Ads
1. Know your numbers. What’s your break-even ROAS? Not the one Meta shows you, your break-even. We start with your margin and set a benchmark for every metric, so “good” and “bad” finally have a number.
2. Find the leak. We look at the entire journey to find the leaking points, on the ad and after the click.
3. Fix one thing at a time. We change one thing, give it at least 7 days, and let the numbers tell us what’s next. Once it’s stable, you scale with confidence.
Two Ways to Work With Me
Goal-based. We set a clear target, like a revenue goal over a set period, and work toward it week by week.
Project-based. We rebuild your account structure together. Once it’s stable, you run it on your own.
Some clients stay for years. One client has been with me for three years. In the beginning, I set her benchmarks and told her what to test. Now she sets them herself, and our calls are about her market and her next move.
What Coaching Looks Like in the Numbers
Case studies from real clients:
From 3 to 8 in three months. An e-commerce client came in at a ROAS of about 3. After three months of working together, he was at a consistent 8 to 9.
Fix the creative before you scale. A profitable client wanted to scale. His CTR was 0.41%, so we fixed the creative first. CTR went to 0.76%, and revenue went up 18% without spending a dollar more.
The week-to-week rollercoaster. One client’s ROAS swung 14x, 5x, 15x, 4x, week after week. Looked at monthly, it was a steady 8 to 9x. We monitor daily, but we measure weekly.
Who Is This For
This is for you if:
- You’re new to Meta ads and want to set things up and measure them properly from day one
- You’re already spending, maybe a lot, and can’t tell what’s working
- You have a goal and a timeframe, or you want a one-time rebuild
- You’re open to fixing things beyond the ad, like your offer, your page or your emails
This is not for you if:
- You’ve already decided what’s wrong and just want someone to agree
- You want someone to run your ads while you stay out of it. That’s an agency.
- You want an answer in two days. A fair test needs a week or two.
Need training for a team? I run customised Meta ads training for companies by special request. Mention it in the form.
What It Costs: $400 per Month
- A 30-minute Zoom call every week, inside your Ads Manager
- Email me between calls, and I reply on weekdays
- A plan built around your stage, whether you’re new to Meta ads or already spending big
No contract and no minimum. If you like working together, we continue. If you don’t, we stay friends. Nothing complicated.
Eventually, I want you to graduate, so you can read your own account without needing me.
What It Costs: $400 per Month
If nothing changes: the swings keep coming. A good week, a bad week, and no idea which change caused which. You keep saying yes to Meta’s recommendations until you can’t explain your own account. And one day you decide Meta ads just doesn’t work for your business, when it was one fixable leak all along.
Once you know your numbers: you open Ads Manager and understand what you’re looking at. You know your break-even, you know where to look when results drop, and you only scale what’s working. The 11pm checking stops.
From guessing in Ads Manager to running your ads like a strategist.
FAQ About Meta Ads Coaching
My ads are doing okay. Do I still need coaching?
If you know why they’re working, maybe not. Most people don’t, and that’s why results swing when something changes. Coaching gives you the why, so it holds.
Do I need experience with Meta ads?
No. Everything can be learned if you learn it the right way. Beginners and big spenders follow the same three steps. What matters is that you’re willing to work inside your account every week.
What if the problem isn’t my ads?
Then we find out where it is. More than half the time, it’s the offer, the price, the page, the checkout or the follow-up. We check the whole journey, not just Ads Manager.
Why is there no minimum commitment?
So neither of us pays for sessions that aren’t useful. If it’s working, you stay. If it isn’t, you leave.
How long do clients usually stay?
There’s no fixed term. Most stay a few months until their strategy is stable. Some stay for years for the bigger business conversations.
Will I see results?
It depends on your offer, your market and how consistently we test, so I won’t promise a number. You should see something meaningful within weeks, and most clients have a stable strategy in two to three months.
How is this different from a course or an agency?
A course gives you someone else’s strategy to follow alone. An agency runs your ads, and you mostly stay out of it. Here, we work in your account together, and I teach you to read your own numbers.
Ready to Stop Guessing With Your Meta Ads?
Words from Meta Advertisers from 50+ Countries
Don’t let confusing ad strategies and weak marketing hold you back. With my Meta Ads + Marketing Coaching, I’ll help you build the clarity and confidence to create, optimize, and scale campaigns that actually drive real customers—not just clicks.
Exploring your options? Browse the full Meta Ads Coaching Resource Library →