Facebook Custom Audience – Engagement on Facebook

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Some of you may have realized the new option in creating Facebook custom audience – based on engagement on Facebook. While this feature has been around for quite awhile but only limited to those who engaged with your video ads, now Facebook allows you to create a list of people who have engaged with your Facebook Lead Generation ads.

This will definitely push Facebook Lead Generation ads to another level.

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You can create custom audience based on these 3 criterias:

  • Anyone who opened this form
  • People who opened but didn’t submit form
  • People who opened and submitted form

Additional notes:

  • 1 lead generation form per list
  • Maximum 90 days

How do you intend to use this new targeting feature? Share your thoughts in the comment.