I’ve been running Meta ads since 2010 — first as an agency owner, now as a 1-on-1 coach helping business owners actually understand their own campaigns instead of outsourcing the thinking.
Meta Blueprint Certified Professional · Badged Meta Business Partner · 6,000+ advertisers coached across 50+ countries · 1,000+ ad accounts personally audited
My Background
I started running Meta ads in 2010, back when it was still mostly a Facebook-ads world. For the next several years I ran Tribeup Sdn Bhd as a Meta ads agency — managing campaigns directly for clients across ecommerce, lead generation, and service businesses.
In 2016, I founded Tribeup Academy and started running Meta ads group training programs and courses. They worked well enough, but I kept seeing the same gap: people would finish a course understanding Meta ads in general, but still not know what was actually wrong with their account. A course can teach you what CTR is. It can’t tell you whether your CTR is good or bad for your specific product in your specific market.
When the pandemic hit, I moved everything digital and closed the agency side of the business. We kept running group training and coaching online, and I introduced 1-on-1 coaching in 2020 as part of the offering alongside it. Over the next couple of years, it became clear 1-on-1 was producing far better results for clients than the group format — so in 2022, I moved to 1-on-1 coaching exclusively.
Since then, I’ve worked with over 6,000 people across more than 50 countries — through both the group programs and, since 2022, 1-on-1 coaching — and personally audited over 1,000 individual ad accounts through live 1-on-1 reviews.
What I Do Now
1-on-1 Meta Ads Coaching — Weekly Zoom sessions inside your actual account, plus email support between calls. [Learn more →]
GEO Authority Program — helping businesses show up when their customers ask AI tools like ChatGPT and Perplexity who to trust, not just when they search Google. [Learn more →]
Corporate Meta Ads Training — on-site or remote training for marketing teams who want real in-house Meta ads expertise. [Learn more →]
Credentials
- Meta Certified Professional — Media Planning & Media Buying
- Badged Meta Business Partner — clients I work with have collectively spent $1.7M+ on Meta ads in the last 180 days alone
- Founder of Tribeup Academy (2016)
- Ran Tribeup Sdn Bhd as a Meta ads agency (2010–2020) before moving to 1-on-1 coaching in 2020, going fully 1-on-1 by 2022
- Rated 4.7/5 across 25+ independent reviews on Trustpilot
Follow Along
I publish real account walkthroughs and diagnostic breakdowns on YouTube regularly — the same way I think through campaigns with coaching clients, just public. It’s a good way to get a sense of how I approach Meta ads before committing to anything.
