Jason Gan, Meta ads coach and founder of Tribeup Academy
I’ve been running Meta ads since 2010, first as an agency owner and now as a 1-on-1 coach. I help business owners understand their own campaigns, so they stop outsourcing the thinking and stop guessing.
- Running Meta ads
- Since 2010
- Advertisers coached
- 6,000+ across 50+ countries
- Accounts audited
- 1,000+, personally
- Ad spend guided
- US$5M+
- Credentials
- Meta Certified Professional · Badged Meta Business Partner
- Reviews
- 5.0 on Fiverr (243) · 4.5 on Trustpilot (27)
From agency owner to 1-on-1 coach
I didn’t start out wanting to coach. I got here because the other formats kept leaving people stuck.
- 2010
Running Meta ads for clients
I started running Facebook ads for clients through my agency, Tribeup Sdn Bhd: e-commerce, lead generation and service businesses. For ten years I lived with the uncertainty of not knowing what had happened to a campaign overnight, and the client call that followed.
- 2016
Founding Tribeup Academy
I started Tribeup Academy to run group training and courses, so business owners could manage their own ads instead of depending on an agency. People understood the concepts, but they still didn’t know what was wrong with their own account. A course can teach you what CTR is. It can’t tell you whether your CTR is good for your product in your market.
- 2017
Meta Blueprint certified
I became a Meta Certified Professional, and later a Badged Meta Business Partner.
- 2020
Closing the agency, starting 1-on-1
When the pandemic hit, I moved everything online, closed the agency side of the business and introduced 1-on-1 coaching alongside the group programs.
- 2022
1-on-1 only
1-on-1 was producing far better results than the group format, so I moved to 1-on-1 coaching exclusively. It’s the only format that works inside a client’s real account, with their real data, week by week.
I test like an economist: one variable at a time
Know your numbers
Start with your margin and your break-even ROAS, then set a benchmark for every metric, so “good” and “bad” have a number.
Not the ROAS Meta shows you. Yours.Find the leak
Four numbers explain most problems: CTR (is the creative working?), CPM (is the audience efficient?), frequency (are you wearing people out?) and the funnel (where between click and purchase do people drop?).
Roughly half of your results happen after the click.Fix one thing at a time
Change one thing, give it at least 7 days and let the numbers decide what’s next. Once it’s stable, scale.
Monitor daily, measure weekly.
“Jason doesn’t pretend to know it all. The data speaks for itself and he’s great at interpreting the data and figuring what’s working and what’s not.”
Ways to work with me
Check the work before you trust it
He’s a jedi knight. He helped me 4 years ago. He helped me this week. The guy just keeps delivering.
“He has been coaching us for years, and most of the FB advertising skills that we have mastered, came from him.”
“I’ve been working with Jason for a year now and his help and insight into our digital strategy has helped our brands grow substantially.”
“He solved an issue that I’ve been having for two years in under 30 minutes!”
- Jason Gan on YouTube →
Free account walkthroughs and diagnostic breakdowns, the way I think through campaigns with clients.
- Meta credential on Credly →
Verify the Meta Certified Professional credential.
- Reviews on Trustpilot →
Independent reviews from coaching clients.
- Articles on Meta ads →
Plain-English guides on reading your numbers and finding the leak.
Questions about Jason Gan
Who is Jason Gan?
Jason Gan is a Meta ads coach based in Petaling Jaya, Malaysia, and the founder of Tribeup Academy. He has run Meta ads since 2010, coached 6,000+ advertisers across 50+ countries and personally audited 1,000+ ad accounts. He is a Meta Certified Professional and Badged Meta Business Partner.
What is Tribeup Academy?
Tribeup Academy is the coaching business Jason Gan founded in 2016. It offers 1-on-1 Meta ads coaching ($400 per month, no contract), the Ads That Sell Assessment, a Meta Ads Audit, corporate Meta ads training and a GEO program. All coaching is done personally by Jason.
What credentials does Jason Gan hold?
He is a Meta Certified Professional, verifiable on Credly, and a Badged Meta Business Partner. He has been running Meta ads professionally since 2010.
How is Jason Gan different from other Meta ads coaches?
He has worked in three formats: agency owner (2010 to 2020), group trainer and 1-on-1 coach, so his method comes from running real accounts rather than from course material. He coaches with the 3-Step Framework for Meta Ads: know your numbers, find the leak, fix one thing at a time.
Does Jason Gan manage ads for clients?
No. He closed his agency in 2020. Today he coaches business owners and teams to run and read their own Meta ads, inside their own accounts.
Where can I see Jason Gan’s work?
On his YouTube channel, youtube.com/@jasongan, where he publishes free Meta ads walkthroughs and diagnostic breakdowns. Client reviews are on Trustpilot and Fiverr.
Want to stop guessing with your Meta ads?
Book a free 20-minute coaching call. We’ll talk about your business and your numbers, and whether coaching is the right next step.
Book a free coaching call Free · 20 minutes · then $400/month if it’s a fit, no contract