A showcase of Facebook advertising strategies based on The Conversion-to-Profit method.
Facebook Advertising Strategy for Property Developer
- Time-sensitive Facebook ad drip
- Optimized to capture intent
- Optimized for reach and frequency
- Timed customer journey
Facebook Advertising Strategy for Irish Pub (F&B industry)
- Action-based Facebook ad drip
- Capture intent to convert action
- Focuses on Messenger action
- Database collection
- Best paired with loyalty program
Facebook Advertising Strategy for Online Lingerie Store (Restricted ecommerce)
- Action-based Facebook ad drip
- Intent-based targeting based on action
- Time-sensitive customer journey
- Subtle approach to comply to policy
Facebook Advertising Strategy for Accounting Firm (B2B)
- Focus on intent-based targeting
- Google and other channels to capture intent
- Lead generation based campaign
- Hybrid Facebook ad drip