7 Things Every Meta Ad Needs to Sell (Free PDF)
7 Things Every Meta Ad Needs to Sell
A 10-minute check for your creative and copy, so your ads stop the scroll and bring in the right click.
200+Meta advertisers rate Jason 5 stars across Fiverr and Trustpilot
Answer "What's in it for me?"
All about the brand on the left. On the right, I know exactly what I get.
Sound familiar?
- You spend hours on an ad, and people scroll right past it
- You get likes and comments, but nobody buys
- You're not sure if the problem is the image, the copy, or something else
Who it's for
- You're running Meta ads, or about to, and want them to actually sell
- You write your own ads, or check the ones your team or agency makes
- You want a simple checklist, not another 2-hour course
Most ads talk about the product. The ones that sell tell a story, and the customer is the hero of it.
Every time I look at an ad, I ask two questions
1. What's in it for me?
2. What do you want me to do?
The guide turns those two questions into 7 checks you can run on any ad in about 10 minutes.
- 01Stop the thumb in 3 secondsp. 3
- 02Answer "What's in it for me?"p. 4
- 03Name the problem they feelp. 5
- 04Show why they should trust youp. 6
- 05Tell them exactly what to dop. 7
- 06Give them a reason to act nowp. 8
- 07Attract the right click, not just any clickp. 9
- +Format rules for 2026, and your 7-point scorecardp. 10–11
Every check shows a weak ad and a strong ad side by side, with the reason one sells.
Finish with the scorecard. Run it on your next ad before you spend a dollar on it.
Written by Jason Gan
Most advertisers are losing money on Meta ads and don't know where it's leaking. I help them find the leak and fix it, so they finally get profitable, consistently.
Meta Certified Professional and Badged Meta Business Partner · Real account breakdowns on YouTube
"…He pointed out some conversion killers in my ads and gave a advice on how to restructure my campaign to increase my ROAS and maximise conversions with efficient adspend."leafzde · Germany · Fiverr
"…from the intricacies of audience segmentation to the art of crafting compelling ad creatives. He has a knack for breaking down complex strategies into digestible, actionable items…"Thomas S · e-commerce brand owner · United States · Trustpilot
"Knowledgeable and helped me understand the construction of ads."Calvin · Philippines · Trustpilot
Pull up your best ad. Let's see how it scores.
Free, 12 pages, and you can use it on your next ad today.
Send me the guide