A 90-minute, 1-on-1 review of your message, your ads (live in your Ads Manager), your landing page and your offer. You leave knowing what to fix first, with a written Action Plan like the one on this page.
Not ready to book? Start with the free guide: 7 Things Every Meta Ad Needs to Sell
Every session ends with a plan like this one, written for your business. Here is what's inside it, using a fictional skincare brand as the example.
Most ads talk about the business: the product, the ingredients, the brand. Customers scroll past because they can't see themselves in the story.
We start here, before any settings. Using the Storytelling Ad Framework, we find the problem your customer feels and the result they want, and turn it into a message you can use in every ad, on your page and in your offer.
"He could analize my problem in few minutes and gave an action plan."
Introducing our new Vitamin C Serum, made with 20% pure ascorbic acid
Skin looking dull by 3pm? Get your morning glow back.
Lead with what she feels, then what she gets. The ingredients can come later.
You share your screen and we open your Meta Ads Manager together. Every ad is scored on 7 checks and gets a clear verdict: keep it, fix it or pause it, with the exact change to make.
You see what's getting attention, what isn't, and why, inside your own account.
"I've yet to talk to someone who can jump into an account, look at the historicals, and diagnose the issues so quickly."
| Ad | Stops the thumb | What's in it for me | Names the problem | Real proof | Clear action and price | Reason to act now | Right click | Score | Verdict |
|---|---|---|---|---|---|---|---|---|---|
| Ad 1 · Before-and-after video | 6/7 | Keep | |||||||
| Ad 2 · "Introducing our new serum" | 3/7 | Fix | |||||||
| Ad 3 · Brand story carousel | 1/7 | Pause |
When the page says something different from the ad, even the people who click don't buy. We run the 5-second test and 8 more checks, and mark where people lose interest.
You get practical tweaks you can make yourself. No rebuild needed.
"He pointed out some conversion killers in my ads and gave a advice on how to restructure my campaign to increase my ROAS…"
A strong ad can't sell an offer that's hard to say yes to. We read your offer the way your customer does, and sharpen what's unclear.
"Well worth the money spent 10 times over."
These two are real client results, not part of the example. Results vary by business.
Before the call ends, we rank the fixes together on screen, so you leave already knowing what to do first. Your written plan follows within 48 hours, with a week-by-week order to work through.
"…the conversation is recorded, and you can go through all this valuable information again at any time - I think that's amazing!"
Jason Gan has run Meta ads since 2010, for his own businesses and for agency clients. For years, writing the ads was the hardest part of the job.
Going back through his old ads, he noticed a pattern. Almost every one was about him: what he offered, why he was the right choice. Once he put the customer at the centre of the story, every ad he wrote changed.
He turned that approach into the Storytelling Ad Framework, the same framework used in your session. You work with Jason directly, from booking to your Action Plan.
His insights were spot-on, and after just one session, I started seeing results.
"I've chatted with other people before but Jason came to the meeting prepared and had a game plan in mind. He read all the materials I sent to him beforehand which I was pleased with."
"He solved an issue that I've been having for two years in under 30 minutes!"
"What's cool is that Jason doesn't push you to buy courses or join group trainings like other coaches do."
"I am new to paid ads so I was very unsure of my work but after my session with Jason I'm left feeling more confident and hopeful for the future."
"We learned more about optimizing our ad performance in this session than we ever did from the Meta Pro team through their phone calls."
Got what i wanted, a clear plan to execute!
Need to move your session? Reschedule up to 48 hours before. Sessions are non-refundable.
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Yes. We'll build your message before you spend anything, and review the ads you're planning to run.
A second set of expert eyes on your message, ads, landing page and offer, and a ranked list of what to fix first. Most experienced advertisers find their ads are written from the business's point of view, not the customer's.
No. You get specific changes and direction for each ad, so you can keep writing effective ads after the session.
After you book, you'll get one short email asking for your current ads, landing page and offer. Send what you have, and we'll cover the rest live. On the call, have your Meta Ads Manager open so we can go through it together.
Yes. You'll receive the full recording along with your Action Plan.
You pay when you book, by card or PayPal.
Yes, up to 48 hours before your session. Changes within 48 hours aren't possible, and sessions are non-refundable.
You'll have a clear plan to act on. If you'd like ongoing support as you make the changes and read the results, you can continue with monthly coaching. There's no obligation.
No one can honestly guarantee ad results. What you get is a proven framework, expert feedback and a clear plan.
In 90 minutes, go from guessing what's wrong to knowing what to fix first, with a written plan to follow.
Book your session · US$250 Action Plan (PDF) and session recording included.About the Ads That Sell Assessment. The Ads That Sell Assessment is a 90-minute, 1-on-1 Meta ads review with Jason Gan, a Meta ads strategist who has run campaigns since 2010. It's designed for e-commerce and small business owners whose Meta (Facebook and Instagram) ads aren't converting, and for beginners preparing to launch. Using the Storytelling Ad Framework, we review your ad message, copy and creative live in your Ads Manager, check your landing page and offer, and give you a written action plan with what to fix first.