Reusing Old Posts for Ads (Avoid the iPhone 30% Tax)
Two questions that come up together a lot for anyone just getting started: can I reuse a video I already posted to run ads, and why does boosting…
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How to Calculate the Cost Per Result You Can Afford
“What’s a good cost per result?” is one of the most common questions I get, and it’s also one where the honest answer disappoints people: there isn’t a…
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Meta Ads Objectives for High-Ticket or Complex Offers
A lot of advertisers blame Meta when results don’t come, not enough sales, not enough messages, not the response they expected. Before assuming the platform or the audience…
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Target People You Can’t Target Directly (Location Proxies)
Sooner or later, someone asks a version of this question: “How do I target wealthy people?” or “How do I reach factory managers specifically?” Meta doesn’t have a…
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Why Interest Targeting Fails (And the Narrow Detail Fix)
When advertisers want to target a specific type of person, wealthy people, for instance, the instinct is almost always the same: search detailed targeting for luxury brand interests….
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What’s the Right Meta Ads Audience Size?
“What’s the best audience size to target?” is a question with a real, useful answer, but the honest version of that answer has shifted over the past couple…
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Can You Share a Saved Audience on Meta? No, Here’s Why
“It says I can’t share this audience” is a message I hear often, usually with some frustration behind it. The good news: it’s not a bug, and it’s…
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Is CPAS Tracking Accurate? And Should You Also Run Shopee Ads?
Two questions that tend to come up together: is CPAS tracking actually reliable enough to trust, and if it is, should you still bother running native Shopee or…
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Cost Per Result Suddenly Spiked? Don’t Kill the Campaign
Here’s a pattern I see constantly: a campaign runs well for two weeks, cost per result sitting comfortably around $10. Then, out of nowhere, it jumps to $15,…
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“This Ad Set May Get Zero Purchases”: Ignore or Fix?
This is one specific warning that deserves its own look, separate from the general “should I panic about warning icons” conversation. When Ads Manager tells you a new…
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Meta Ads Creative Rules That Actually Work
There are only three ad formats on Meta: single image, carousel, or collection. Video is a media type within those, not a separate format. Within that small set…
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Meta Ads Objectives: Action-Based vs Awareness-Based
A lot of confusion around Meta ads objectives disappears once you understand one thing: Meta isn’t just showing your ad to “your audience.” Within any target audience, Meta…
