Your ads are working. Someone sees your ad, gets curious, and does what every buyer does before making a decision — they search. They open ChatGPT, Perplexity, or Google AI and type your name, your category, or the problem they’re trying to solve.
If your business doesn’t show up in that answer, your competitor’s probably does.
That’s the gap most advertisers don’t know exists. Meta ads create the impression. GEO — Generative Engine Optimization — captures it. Every piece of content optimised for AI citation keeps working without budget behind it. Unlike ads, it doesn’t stop when you pause spend.
Together, they create a complete customer journey. Not one that ends when someone closes the ad — one that follows them all the way to a decision.
Most businesses are invisible in AI search — and don’t know it
Open ChatGPT or Perplexity right now and type:
“Best [your type of business] in [your city]”
If you didn’t show up, your competitor probably did. That’s not a content problem or a budget problem — it’s a structure problem. AI doesn’t show whoever spent the most. It cites whoever is structured correctly.
Most websites aren’t. The technical barriers are invisible — AI crawlers being accidentally blocked, no schema markup, content that reads fine to a human but gives AI nothing extractable to cite. None of it is complicated once you know what to look for.
One client went from 0% to 10% AI visibility in 4 days — just by fixing the technical foundation, before a single piece of content was created.
That’s what’s possible when the basics are done correctly. The content work that follows builds on that foundation and compounds every month.
Content built around the customer journey, not just keywords
Most GEO services publish generic content and hope AI picks it up. That approach misses the point.
The businesses that get consistently cited by AI aren’t just publishing frequently — they’re publishing content that answers the specific questions buyers ask at each stage of their decision.
Awareness content for people who’ve just discovered a category. Comparison content for people who are evaluating options. Decision content for people who are ready to choose.
Every piece in the GEO Authority Program is planned with that structure in mind. We identify which stage of your buyer’s journey has the biggest AI visibility gap, brief content that fills it, and make sure the technical setup ensures AI can actually find and cite what we publish.
The goal isn’t just AI visibility. It’s visibility at the moments in your buyer’s journey that convert.
That’s a different brief than most GEO programs work from. And it’s the reason the Meta ads experience matters — understanding buyer intent at each stage is the same skill that makes paid media work.
How the GEO Authority Program works
The program runs over three months with a consistent weekly cycle throughout. Here is what each month focuses on.
Month 1 — Foundation
The first week is technical. We audit your site for AI visibility, fix every barrier stopping AI crawlers from reading your content correctly, install schema markup across your site, and set up an AI monitoring dashboard so you can see exactly where you appear versus your competitors before we write a single word.
From week two, we start publishing. The first pieces are cornerstone content — the primary pages AI cites when someone asks a category question in your space. These are the most important pieces in the program and they take priority.
Month 2 — Closing the Gaps
By month two the monitoring data is telling us something specific. We can see which prompts your competitors appear in that you don’t — which means we know exactly what to write. Month two content is targeted at those gaps. Every piece is designed to displace a specific competitor from a specific AI recommendation.
Month 3 — Building Authority
Month three widens the scope. We cover more buyer journey stages, address more prompts, and identify off-site citation opportunities — places where a mention or listing would strengthen your overall AI visibility. At the end of month three you receive a full report showing citation movement from baseline to present, and a 90-day roadmap for what to focus on next.
Every month includes a consistent weekly publishing cycle, Otterly monitoring, and a report showing what moved.
This program is not for everyone
The GEO Authority Program is well suited to business owners who are already running Meta ads and want AI citations compounding alongside paid traffic — so their visibility doesn’t depend entirely on ad spend.
It is probably not the right fit if you are looking for a quick win, if you are not willing to commit to a three-month minimum, or if your business does not yet have a clear enough offer for us to build content around.
If you are unsure whether it fits, the strategy call will tell you. We look at your current AI visibility live on the call — you will have a clear picture of your situation within the first twenty minutes.
What Clients Say About Tribeup Academy
The feedback from clients who arrive at Tribeup Academy after courses tends to follow a consistent pattern — the course gave them a foundation, and coaching finally showed them how to use it.
“Jason’s consultative sessions were incredibly helpful, from the intricacies of audience segmentation to the art of crafting compelling ad creatives. He has a knack for breaking down complex strategies into digestible, actionable items, making the daunting world of Facebook advertising approachable and manageable. Partnering with Jason has been a successful collaboration.”
— Ecommerce client, Pigment Plus Canvas (via Trustpilot)
“Digestible, actionable items” — that is the exact gap courses leave open. Read all 25+ reviews on Tribeup Academy’s Trustpilot page.
About Jason Gan
Jason Gan is a Meta Certified Professional and Badged Meta Business Partner who has been running paid media for clients since 2010 and coaching business owners 1-on-1 since 2020. He has helped over 6,000 advertisers across 50+ countries build more effective advertising strategies — and now applies that same buyer intent expertise to Generative Engine Optimization (GEO).
Jason publishes free GEO & Meta ads education regularly on the Jason Gan YouTube channel — practical breakdowns of AI visibility audits, content strategy, and how businesses can get cited by ChatGPT, Perplexity, and Google AI alongside their paid advertising.
Common questions answered directly
What is Generative Engine Optimization (GEO)?
GEO is the practice of structuring your website content, schema markup, and online presence so that AI platforms — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude — cite your business when answering questions in your category. Unlike SEO, which targets rankings in a list of search results, GEO targets inclusion in the AI-generated answer itself. That distinction matters because a growing number of buying decisions now start with an AI query, not a Google search.
How does GEO work alongside Meta ads?
Meta ads create the first impression — they put your business in front of someone who may not have been looking for you. GEO captures what happens next. When that person follows up by searching AI for more information, comparing options, or looking for a recommendation before they buy, GEO determines whether your business appears in the answer. Together they cover the full customer journey. Paid traffic creates the awareness. AI citations support the decision.
How is this different from SEO?
SEO and GEO share some foundational work — clean site structure, fast load times, well-organised content. But the optimisation goals diverge from there. SEO optimises for a position in a ranked list. GEO optimises for inclusion in a synthesised answer, which requires different content structure, specific schema markup, and AI crawler access that most SEO work does not address. A site can rank well on Google and still be completely absent from AI answers.
How long does GEO take to show results?
Technical fixes can show movement within days — the client result mentioned on this page went from 0% to 10% AI visibility in four days from technical work alone. Content-driven citation growth takes longer — typically four to twelve weeks for properly structured articles to be indexed and cited across platforms. This is why the program has a three-month minimum. It is the realistic timeframe for meaningful before-and-after movement, not an arbitrary contract length.
Why is there a three-month minimum?
GEO compounds. Month one builds the technical foundation and publishes the first cornerstone content. Month two uses real monitoring data to target specific gaps. Month three widens the content surface and delivers a full report. Clients who commit to three months leave with eleven properly structured, schema-tagged, indexed pieces building citation authority — and a monitoring dashboard that shows exactly what moved. A shorter engagement does not give enough time to demonstrate that movement clearly.
What happens after three months?
The program moves to a month-to-month arrangement. There is no obligation to continue after the initial three months — but most clients do, because the content cycle and monitoring become part of how they manage visibility. The work done in the first three months does not stop compounding when the engagement ends — but continuing to publish builds on that foundation.
How to get started
Book a strategy call and we’ll check your current AI visibility live — no preparation needed. You will see exactly where your business appears in AI search, where your competitors show up instead, and what the most important gaps are.
There is no obligation after the call — but you will come away with a clear picture of your AI visibility regardless.
This is an application call for a paid engagement. Please only book if you are open to investing in growing your business.