Your ads get you noticed. GEO makes sure AI recommends you next.
After someone sees your ad, they check. They ask ChatGPT, Perplexity or Google AI about your category, your problem or your name. GEO (also called AI SEO) makes sure your business is in that answer, not your competitor’s.
Jason Gan, Meta ads strategist
GEO Authority Program · 3 months, done with you
AI crawlers are blocked and there’s no schema. Fix the foundation first, then write for the gaps.
Most businesses are invisible in AI search, and don’t know it
Try this now. Open ChatGPT or Perplexity and type:
Best [your type of business] in [your city]
If you didn’t show up, your competitor probably did. That’s not a content problem or a budget problem. It’s a structure problem. AI doesn’t recommend whoever spent the most. It cites whoever is structured correctly.
Meta ads create the impression. GEO captures what happens next. And unlike ads, content built for AI citation keeps working when you pause your spend.
AI crawlers blocked
Many sites accidentally stop AI crawlers from reading them, so they can’t be cited at all.
No schema markup
Without structured data, AI can’t tell what your business is, what you sell or who it’s for.
Nothing to quote
Content that reads fine to people often gives AI nothing clear and specific to extract and cite.
Fix the foundation, and things move fast
One client went from 0% to 10% AI visibility in four days, just by fixing the technical foundation, before a single piece of content was written.
The content work that follows builds on that foundation and compounds every month.
Content built around the buyer’s journey, not just keywords
The businesses AI cites consistently answer the questions buyers ask at each stage of their decision. Understanding buyer intent at each stage is the same skill that makes Meta ads work.
- AwarenessFor people who’ve just discovered your category and are asking what it is and whether they need it.
- ComparisonFor people weighing their options, asking which brand, which type and what the differences are.
- DecisionFor people ready to choose, asking whether you’re any good, what it costs and what others say.
Three months, one weekly cycle
Month 1: Foundation
Week one is technical. We audit your site for AI visibility, remove what’s blocking AI crawlers, add schema markup across the site and set up monitoring, so you see where you appear versus competitors before we write a word. From week two, we publish your cornerstone pages.
Baseline first, then content.Month 2: Close the gaps
The monitoring data now shows which buyer questions your competitors appear in and you don’t. Every piece this month targets one of those gaps.
Written to take a specific recommendation.Month 3: Build authority
We cover more stages of the journey, more questions, and find places off your site where a mention would strengthen your visibility. You get a full report from baseline to today, plus a 90-day roadmap.
Then month to month, if you want.
“The main point I love working with Jason is the clarity of his ideas and his strategic views that extend even pass META ads.”
This program is not for everyone
A good fit if
- You’re already running Meta ads and want AI citations building up alongside paid traffic
- You want visibility that doesn’t stop the day you pause your ad spend
- You have a clear offer we can build content around
Probably not a fit if
- You’re looking for a quick win in a week or two
- You can’t commit to the three-month minimum
- Your offer isn’t clear yet. Start with the offer, then the visibility.
Not sure? On the consultation we check your current AI visibility live. You’ll have a clear picture within the first twenty minutes.
Built by someone who knows the buyer journey from the ad side
I’ve run Meta ads since 2010 and coached 6,000+ advertisers across 50+ countries. I know what people do after they see an ad, because I’ve watched it in more than 1,000 ad accounts.
GEO applies the same buyer-intent thinking to AI search. Tribeup Academy itself is built this way: every page you’re reading has schema markup and is written so AI tools can understand and cite it.
- Since 2010Running Meta ads
- 6,000+Advertisers coached across 50+ countries
- 1,000+Ad accounts personally audited
- US$5M+Meta ad spend guided
Meta Certified Professional and Badged Meta Business Partner.
Questions about GEO
What is generative engine optimisation (GEO)?
GEO, also called AI SEO, AEO (answer engine optimisation) or LLM optimisation, is the practice of structuring your website content, schema markup and online presence so AI platforms such as ChatGPT, Perplexity, Google AI Overviews, Gemini and Claude cite your business when they answer questions in your category. SEO aims for a position in a list of results. GEO aims to be included in the AI-written answer itself.
How does GEO work alongside Meta ads?
Meta ads create the first impression by putting your business in front of people who weren’t looking for you. GEO captures what happens next: when they ask AI for more information, compare options or look for a recommendation before buying, GEO decides whether your business is in the answer. Paid traffic creates the awareness, and AI citations support the decision.
How is GEO different from SEO?
They share foundations like clean site structure, speed and well-organised content. But SEO optimises for a position in a ranked list, while GEO optimises for inclusion in a written answer. That needs different content structure, specific schema markup and AI crawler access that most SEO work doesn’t cover. A site can rank well on Google and still be absent from AI answers.
How long does GEO take to show results?
Technical fixes can show movement within days. One client went from 0% to 10% AI visibility in four days from technical work alone. Content-driven growth takes longer, typically four to twelve weeks for well-structured articles to be indexed and cited across platforms.
Why is there a three-month minimum?
Because GEO compounds. Month one builds the technical foundation and publishes the first cornerstone content, month two targets gaps found in the monitoring data, and month three widens the content and delivers a full report. Three months is the realistic time to show clear before-and-after movement.
What happens after three months?
The program moves to month to month, with no obligation to continue. Many clients continue because the content cycle and monitoring become part of how they manage their visibility. The work from the first three months keeps compounding either way.
What happens on the free consultation?
We check your current AI visibility live: where your business appears in AI answers, where your competitors appear instead, and which gaps matter most. No preparation needed. It’s a consultation for a paid engagement, so please book if you’re open to investing in your visibility.
See where you show up in AI search
Book a free consultation. We’ll check your AI visibility live: where you appear, where your competitors show up instead, and which gaps matter most.
Check my AI visibility A consultation for a paid engagement · no preparation neededAbout the GEO Authority Program. GEO (generative engine optimisation, also called AI SEO or AEO) is the practice of structuring a website’s content, schema markup and online presence so AI platforms such as ChatGPT, Perplexity, Google AI Overviews and Gemini cite the business in their answers. Tribeup Academy’s GEO Authority Program is a three-month, done-with-you program by Jason Gan for business owners who already run Meta ads: a technical foundation in month one, gap-targeted content in month two and authority building in month three, with weekly publishing and monitoring. Watch Jason on YouTube.