Once you’ve decided your team needs Meta ads training, the next real question is logistics: Zoom, or get everyone in a room? Both work. They just work differently, and picking the wrong one for your team’s situation is an easy way to leave value on the table. Here’s how to actually decide.
What Zoom training looks like
Zoom is the default for a reason — it scales. Sessions can accommodate larger groups, up to around 100 people, which matters if your marketing department is bigger than a handful of people, or if you’ve got team members joining from different offices or cities. Everything runs through screen share, live Q&A, and breakout discussion where needed.
The part that matters more than it sounds like it should: every Zoom session is recorded. Most people don’t retain a full training session the first time through — that’s normal, not a failure of attention. Having a recording to go back to while actually setting up a campaign two weeks later is genuinely useful, and it’s something an in-house session doesn’t automatically give you.
Zoom works best when: your team is large, spread across locations, or you want a recording your team can revisit during implementation.
What in-house training looks like
In-house trades scale for precision. With everyone in the same room, the trainer can watch each person build their own campaign on their own screen and correct issues one by one, in real time, instead of relying on the group to raise their hand if something’s unclear.
This tends to work better for smaller, more hands-on teams — especially ones that want to walk out of the session with a live, correctly configured campaign already set up, rather than notes to apply later. The tradeoff is group size: in-house sessions work best kept smaller, since the format depends on individual attention.
In-house works best when: your team is compact, you want hands-on correction in the moment, or the whole team genuinely needs to be looking at the same screen together to get unstuck.
A quick way to decide
Ask three questions:
- How big is the team, and are they in one location? Large or distributed → Zoom. Small and local → either works.
- Do you want a recording to refer back to, or hands-on correction in the moment? Recording matters more → Zoom. Real-time correction matters more → in-house.
- Is the team starting from zero, or troubleshooting live campaigns? Teams starting fresh often benefit from the structured pace of Zoom plus a recording. Teams already running ads and stuck on specific issues sometimes get more out of in-house, where the trainer can look at what’s actually happening on someone’s screen.
Neither format is objectively better — they solve different problems, and it’s worth being honest about which one your team actually needs before booking.
Cost difference between formats
Customized Meta ads corporate training starts from RM5,000, with Zoom generally representing the baseline. In-house sessions can run higher once venue, logistics, and travel are factored in — the exact difference depends on your team’s size and location. A free consultation is the fastest way to get a real number for either format, rather than guessing from a general range.
Customized Meta ads training for corporate teams is delivered personally by Jason Gan, a Meta Certified Professional and Badged Meta Business Partner who has trained marketing teams at EcoWorld, CIMB, AirAsia, AIA, Sunway Property, and 200+ brands across Malaysia since 2010. You can see how he teaches on the Jason Gan YouTube channel.
This article is part of our complete guide to Meta ads training for marketing teams in Malaysia, covering cost, format, vetting, and everything else in the program.
Frequently Asked Questions
Should our team do Meta ads training over Zoom or in person?
It depends on team size and how hands-on you need the session to be. Zoom works well for larger or distributed teams and comes with a full recording, which matters because most people don’t retain everything from a single session and want to refer back once they’re actually building a campaign. In-house works better for smaller teams that want the trainer watching each person set up their own campaign in real time and correcting issues on the spot.
What’s the group size limit for Zoom versus in-house training?
Zoom sessions can accommodate larger groups, up to around 100 people, which makes it the practical choice for bigger marketing departments or multi-branch teams joining from different locations. In-house sessions work best with smaller groups, since the format depends on the trainer being able to check in with each person individually.
Is in-house training more expensive than Zoom?
Customized Meta ads corporate training starts from RM5,000, with Zoom typically representing the baseline. In-house sessions can cost more once venue, logistics, and travel are factored in, and pricing is scoped individually based on your team size and location. A free consultation is the way to get an exact quote for either format.
Can an in-house session be recorded like a Zoom session?
Zoom sessions are recorded by default, giving your team a reference to rewatch while setting up their own campaigns later. In-house sessions can sometimes be recorded depending on venue setup, but it’s not automatic the way it is on Zoom, so it’s worth raising during the consultation if a recording matters to your team.
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