Meta ads mentoring sits in a pricing category that most people have not researched as specifically as they have researched courses or agencies — because it is a less standardised format with more variability between providers. This page gives you an honest picture of the full range, what drives the differences, and exactly what Tribeup Academy charges.
The Full Pricing Range
Group mentoring programs — $200 to $800 per month
Group mentoring combines community access with live sessions where a mentor addresses questions from multiple participants. The format is more interactive than a course but less personalised than 1-on-1 — advice must apply broadly to everyone in the group, which means it is rarely specific enough to address your individual account situation directly. Price varies significantly based on group size, session frequency, and what supplementary material is included.
1-on-1 mentoring — $400 to $1,500 per month
The most personalised format — a mentor works directly inside your ad account, reviewing your specific campaigns and building a week-by-week plan based on your real data. Price within this range reflects the mentor’s experience level, what is included between sessions, session length and frequency, and whether the engagement is structured with defined deliverables or open-ended.
Tribeup Academy sits at the accessible end of this range deliberately. The goal is to make expert-level 1-on-1 mentoring available to serious business owners at a price that does not require agency-level ad spend to justify.
Hourly consulting — $100 to $300 per hour
Some specialists offer hourly rates for one-off sessions rather than ongoing mentoring relationships. Useful for a specific question or a one-time account review, but without the week-by-week continuity that produces compounding improvement over time.
What Tribeup Academy Charges
$400 per month. No minimum commitment.
This includes:
- One weekly 30-minute Zoom session with Jason Gan directly — not a team member, not a substitute mentor
- A pre-session account review before every call, so each session opens with specific findings rather than a general catch-up
- Weekday email support with a 24-hour turnaround between sessions — when something changes in your campaigns mid-week, you have a direct line to someone who already knows your account
You can stop at any time. The absence of a minimum commitment is intentional — the engagement should continue for as long as it is delivering value, and stop when you feel capable of managing your campaigns independently. That transition is the measure of whether the mentoring worked.
How This Compares to Other Options
Versus a course ($200 to $2,000 one-time): A course delivers fixed content that applies generically to everyone. Mentoring works inside your specific account with your real data. The course is cheaper upfront — but if you complete it and still cannot explain why your specific campaigns are performing the way they are, the knowledge gap remains. Mentoring is built specifically to close that gap.
Versus a Meta ads agency ($1,000 to $5,000+ per month): An agency manages your campaigns on your behalf. You hand over control, receive reports, and the expertise stays inside the agency. At $400 per month, Tribeup Academy’s mentoring costs a fraction of a typical agency retainer — and the expertise transfers to you rather than remaining with the provider. When the mentoring ends, you have built something the agency relationship does not leave behind.
Versus a freelance consultant ($100 to $300 per hour): A single two-hour consulting session costs as much as a full month of weekly mentoring. And a one-off session produces a snapshot without the week-by-week continuity that actually moves campaign results over time.
Is the Cost Worth It?
The most useful way to evaluate this is not against the monthly price but against what the cost of not fixing the problem actually is.
A business spending $2,000 per month on Meta ads with a 25% efficiency gap — campaigns that could be performing meaningfully better with targeted fixes — is losing $500 per month to a diagnosable problem. At $400 per month, mentoring that identifies and fixes that gap pays for itself in the first month and then continues compounding.
The capability dimension adds further value. The knowledge built through mentoring — reading CTR, CPM, frequency, and the action funnel, understanding what each metric is telling you, making confident decisions without needing to ask for help — is an asset that stays with you after the engagement ends. A course gives you information. Mentoring gives you judgment. Judgment applied consistently to your own campaigns compounds in a way that no one-time investment can match.
This breakdown is written by Jason Gan, a Meta Certified Professional and Badged Meta Business Partner who has personally audited over 1,000 advertiser accounts since 2010. You can see real account breakdowns on the Jason Gan YouTube channel.
If you want to test the quality of the work before committing to monthly mentoring, the $80 audit is the right starting point — a specific diagnosis of your account in 30 minutes, no ongoing commitment.
If you are ready to start, see how the full mentoring engagement works →
Frequently Asked Questions
How much does Meta ads mentoring cost?
Group mentoring programs run $200 to $800 per month. 1-on-1 mentoring from an experienced specialist ranges from $400 to $1,500 per month. Tribeup Academy’s 1-on-1 mentoring with Jason Gan is $400 per month, no minimum commitment — includes weekly Zoom, pre-session account review, and weekday email support.
What does Tribeup Academy charge for Meta ads mentoring?
$400 per month, no minimum. One weekly 30-minute Zoom session with Jason Gan directly, pre-session account review before every call, weekday email support with a 24-hour turnaround. Stop at any time.
Is Meta ads mentoring worth the cost?
For business owners already spending on Meta ads without consistent results, typically yes. The cost of continuing to run underperforming campaigns is almost always higher than fixing them. Beyond campaign improvement, mentoring builds lasting capability — the ability to read your own data and make confident decisions independently — which compounds in value after the engagement ends.
How does mentoring cost compare to a course or agency?
A course ($200 to $2,000 one-time) delivers generic content without addressing your specific account. An agency ($1,000 to $5,000+ per month) manages campaigns without transferring knowledge to you. 1-on-1 mentoring at $400 per month delivers personalised, account-specific guidance that builds your own capability — something neither a course nor an agency provides.
Part of the Meta Ads Coaching resource library — explore all articles by topic.