Author: Jason Gan

One of the most important Facebook ads metrics we must track is CPM. And in fact this is the metric most Facebook advertisers don’t track. Remember, you’re not being charged for every click you get, or every lead you generated through Facebook advertising. You are being charged...

If you’re new to Facebook ads campaign results analytics, let’s help you understand the meaning behind some fundamental numbers. Once you have launched your very first Facebook ads or Instagram ads campaign, you’ll be landed on the Facebook Ads Manager dashboard that looks like figure 1. Figure...

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Facebook and Instagram are among the best lead generation channels for real estate and property businesses. In this article, I'm going to share with you the challenges and solutions to build an effective Facebook advertising strategy for real...