How to Price a Product With Advertising in Mind
Pricing usually gets decided before advertising even enters the conversation, cost-plus math, a glance at competitors, done. That’s a mistake if you’re planning to advertise the product at…
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Should You Buy Facebook Page Likes or Followers?
Buying followers or page likes looks like an easy shortcut to social proof. It isn’t. It creates two real problems, and one of them doesn’t go away. Problem…
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Why Lead Gen Funnels Need a Longer Nurture Journey
E-commerce and lead generation get treated like the same funnel problem a lot of the time, and they’re genuinely not. The core difference comes down to timing, and…
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Shopee Ads: Drive Traffic to Your Store or One Product?
A common question from sellers driving Meta ads into Shopee or Lazada: should the ad link go to your full store, or straight to the specific product being…
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Planning Your Annual Meta Ads Budget Around Seasonality
Most advertisers plan their yearly ad spend the same simple way: take the total budget, divide by twelve, and spend that same amount every month. It’s an understandable…
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Cross-Objective Retargeting: Lead Gen Plus Messenger
The standard two-tier funnel uses the same objective for both prospecting and retargeting, usually Sales, sometimes Leads, but one mechanism running through the whole funnel. There’s a more…
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Cumulative Frequency and CTR Patterns: Reading Audience Fatigue
Two numbers most advertisers never think to check together can tell you almost exactly what’s going wrong with a struggling campaign: cumulative frequency, and the relationship between your…
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How Do You Know If Your Meta Ads Campaign Is Performing?
“How do I know if my campaign is actually performing?” is one of the most common questions I get, and the honest answer surprises people: it’s not about…
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Should You Use Meta’s A/B Split Test Feature?
I’m not a big fan of Meta’s built-in A/B split testing, and it comes down to one specific problem: it finds you a real winner, and then makes…
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How to Protect Your Meta Ad Account From Restriction
“What’s your contingency plan for account restrictions?” is a question worth an honest answer, even though the honest answer isn’t a satisfying one: there isn’t a contingency plan….
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Swap Ad Creative Without Losing Your Learning Phase
A pattern I see constantly: someone wants to test new ad creative, so they build an entirely new campaign to run it in. That’s usually the wrong move,…
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Moving Your Meta Pixel to a New Domain After a Rebrand
Rebranding and switching domains is stressful enough without wondering whether you’re about to lose months or years of pixel data in the process. The good news: you’re not…
