Standard Meta ads optimization has one job: get you as many conversions as possible. It doesn't know, or care, that one customer spent $20 and another spent $200 — a conversion is a conversion. Value Rules exist to fix that blind spot. They let you...
For an ongoing e-commerce campaign, optimizing for purchase is usually the right default — it's the action you actually care about, so it makes sense to have Meta optimize directly toward it. But for a short, date-specific sale event — an 11.11, a 12.12, a...
When your ad account gets suspended, renting a third-party "agency account" can look like the fastest way back into running ads. Pay a fee, get access, keep going. Based on working with a handful of clients who've gone this route, it's worth knowing what tends...
You can't delete a Facebook Page while it's set as your Business Manager's primary page. That's not a bug or a permissions issue — Business Manager is built to always have an active primary page, so the delete option simply isn't available while a page...
Most retargeting setups show the same message the entire window. Someone visits your site, and for the next week they see one static ad reminding them about the exact thing they looked at. That's not wrong, but it leaves value on the table if you...
Most accounts get their structure wrong in one of two directions. Either too many ad sets are running at once, each one too starved of budget to ever get out of the learning phase — or once something finally works, the instinct is to go...
Two situations trip up advertisers who've built their strategy around a specific targeting tool: the interest category they've relied on for months suddenly isn't there anymore, or a lookalike audience they built quietly underperforms because the list behind it was smaller than it looked. Both...
Some product categories aren't outright banned from Meta advertising, but they're heavily monitored — and the difference between an ad that runs fine and one that gets flagged often comes down to a handful of specific copy choices, not the product itself. Outright banned vs. gray...