“Workshop” gets used loosely — some are a slide deck with a Q&A tacked on, some are genuinely hands-on. If you’re evaluating one for your team, the format matters less than what your team actually has to show for it afterward. Here’s what a properly structured one looks like.
Format and duration
A typical corporate workshop runs 3.5 hours, delivered live over Zoom or in-house, followed by two 30-minute follow-up coaching sessions once the team has started applying what they learned. It’s designed to fit inside a working day rather than pull your team out for multiple days — long enough to cover the material properly, short enough that it doesn’t become a scheduling problem.
The full hour-by-hour breakdown of what’s covered is here if you want the detailed agenda. Zoom vs in-house has its own tradeoffs worth understanding depending on your team’s size and location.
What your team actually walks away with
This is the part that matters more than the agenda. By the end of the session, a team should have:
A correctly structured campaign framework, built during a short hands-on exercise, not just discussed in theory. The group sets up a real campaign structure together, which is different from watching someone else do it on a screen.
Clarity on objective selection. This trips up more teams than anything else — the wrong objective quietly pulls in the wrong audience from day one, and it’s not always obvious that’s what happened until results are already off.
A working understanding of audience targeting, including how custom audiences work for exclusion and retargeting specifically, not just audience building in general.
Enough grounding in the core metrics to start reading their own results — not full mastery, since that comes with time and real data, but enough to stop feeling lost inside Ads Manager.
A recording, if the session ran on Zoom, since most people don’t retain a full session the first time through and want something to refer back to once they’re actually building a campaign.
Why the follow-up sessions matter more than they sound like they would
The workshop day gives your team the framework. The two follow-up coaching sessions are where that framework actually gets tested against reality. Most of the genuinely useful questions don’t come up during the workshop — they come up a week or two later, once the team is inside their own account and something doesn’t match what they expected. The analytical side especially is hard to grasp without guidance; it’s one thing to be told what a metric means, another to understand it while looking at your own campaign’s actual numbers with someone who can explain what’s happening.
Skip the follow-up and a team walks away with a framework and no way to stress-test it. Include it, and the framework actually gets used.
What it costs
Corporate Meta ads workshops start from RM5,000, scoped to team size, format, and customization needs. Full cost breakdown here if you want to see how pricing is structured before requesting a quote.
Customized Meta ads workshops for corporate teams are delivered personally by Jason Gan, a Meta Certified Professional and Badged Meta Business Partner who has trained marketing teams at EcoWorld, CIMB, AirAsia, AIA, Sunway Property, and 200+ brands across Malaysia since 2010. You can see how he teaches on the Jason Gan YouTube channel.
This article is part of our complete guide to Meta ads training for marketing teams in Malaysia, covering cost, format, vetting, and everything else in the program.
Frequently Asked Questions
What’s the difference between a Meta ads workshop and Meta ads training?
In practice, the terms overlap. What matters more than the label is whether the session is hands-on or purely a presentation. A workshop worth attending includes a live exercise where the team actually sets up a campaign structure, not just slides explaining concepts.
How long does a corporate Meta ads workshop take?
A typical session runs 3.5 hours, live over Zoom or in-house, followed by two 30-minute follow-up coaching sessions once the team has started applying what they learned. It’s built to fit inside a working day rather than stretch across multiple days.
What does my team actually walk away with after the workshop?
A correctly structured campaign framework built during the hands-on exercise, clarity on which objectives fit their goals, a working understanding of audience targeting and exclusion, and enough grounding in the core metrics to start reading their own results. The two follow-up sessions then build on that once real campaign data exists.
Does the workshop include hands-on practice, or just a presentation?
Both. The session covers the frameworks first, then includes a short hands-on exercise where the team sets up a real campaign structure together, before moving into analytics and Q&A. Purely lecture-style sessions tend to be forgotten quickly; the hands-on portion is what makes the material stick.
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Or see the full program details: Customized Facebook Ads Training for Corporate Companies →
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