If you're asking whether to use CBO or ABO, here's the direct answer first: ABO, when it's available — because it keeps control over the budget in your hands, not Meta's. But that answer comes with an important caveat that most comparison articles won't tell...
How I increased ecomm sales by 20% with Facebook ads optimization in 2 months for a fashion brand. The client has been advertising on Facebook & Instagram for years and always been profitable, but they are facing a bottleneck. They have tried many ways hoping to increase...
How I reduced Facebook cost per lead by 18% in under 30 days. The client came to me wondering why the cost per lead kept increasing since 3 months ago. Aside from the rising CPM, I spotted the frequency was pretty high in the past few months,...
My ad optimization framework? It is 100% data driven. It starts with a thorough campaign audit to identify what's working and what's not. Should we test new creatives? Or is it the landing page that's losing the most people? Where do people stop in the customer journey? You...
Detailed targeting or go broad? Well, depending on how you use them. But first we need to understand detailed targeting, those so called "interests", how do they work actually? They are definitely not “keyword” like how you approach Google ads. Most of detailed targeting are not intent based....
The question that I get a lot is how to reduce Facebook ads cost per results. There are many angles to look at it, let's break it into two directions. When you want to reduce the cost for result or improve the campaign performance, I...
Let’s talk about Facebook ads optimization. Start running ads on Facebook is the easiest because as long as you have a Facebook profile and a credit card, you can start a Facebook page, a Facebook ads account and immediately start running ads. You might get some...
How to optimize Facebook ads campaign? First thing first, I want to actually get it off the hook, that optimizing Facebook ads campaign is not just about scaling. Scaling means, for example you're spending $100 a day, you're making $1000. So you want to push it...