If you're only selling through your Facebook page — no website, no landing page — the question I get most is which campaign objective actually works. The short answer: get people to message you. The longer answer is which objective gets you there, and that...
"Is frequency under 2 ideal?" It's one of the most common questions I get, and the honest answer is: it really depends. Not on gut feeling — on which type of campaign you're actually looking at. There are two frequency benchmarks to know, and mixing them...
Andromeda has been live for a while now — Meta rolled it out around August or September 2025, and it's had real time to prove itself. I've implemented it across nearly every one of my client accounts. The honest result: not every one of them...
If you've ever wanted to extend a retargeting window from 7 days to 14, or add new customers to an existing list, and your instinct was to build a brand-new custom audience — stop. There's a better way, and it's one most advertisers never learn. The...
Most advertisers use custom audiences for one thing: retargeting. That's half the picture, and skipping the other half is why a lot of prospecting campaigns quietly underperform without anyone noticing why. Custom audiences do two jobs. One is retargeting — showing ads to people who've already...
If you've been running Meta ads for a while, you probably fall into one of two camps on custom audiences: you think you know how to use them but you're over-retargeting without realizing it, or you find the whole panel so confusing you avoid it...
If you're in the lingerie business, you don't need revealing images to run Meta ads. That's the biggest misconception I run into with clients in this space. The instinct is to think the product has to be shown in full to sell, and that anything short...
If you sell on Shopee or Lazada in Malaysia, Indonesia, Thailand, or Taiwan, you've probably felt it: fees are climbing, and for some sellers they're now eating over 20% of every sale. If you're trading rather than manufacturing, that's not a margin problem — that's...