One of the most important Facebook ads metrics we must track is CPM. And in fact this is the metric most Facebook advertisers don’t track. Remember, you’re not being charged for every click you get, or every lead you generated through Facebook advertising. You are being charged...
If you’re new to Facebook ads campaign results analytics, let’s help you understand the meaning behind some fundamental numbers. Once you have launched your very first Facebook ads or Instagram ads campaign, you’ll be landed on the Facebook Ads Manager dashboard that looks like figure 1. Figure...
Starting running Facebook and Instagram ads is the easiest part. Anyone with a Facebook profile can create a Meta (Facebook) ads account instantly and start spending money on Facebook ads and Instagram ads. What comes next is the most critical part - How do we know if...
Over the past 10 years, I’ve help tens of local SMEs going online. SME going digital or SME digitalization is not as easy as it seems, I’ve summarized 5 mistakes to avoid in this article. Local SMEs have been slow in going online or adopting digitalization....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Facebook and Instagram are among the best lead generation channels for real estate and property businesses. In this article, I'm going to share with you the challenges and solutions to build an effective Facebook advertising strategy for real...
Here's what most people running Meta lead generation ads actually do: run the ads, start collecting names and email addresses, then call each lead once, twice, maybe a third time. Somewhere around 80-90% of them don't respond, aren't ready, or say no outright. Only a...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]One of the biggest mistake Facebook advertisers make, is neglecting unconverted visitors. This article shares how contextual Facebook advertising for ecommerce businesses done right can multiply your ROI instantly. I'll be laying out how we strategize an effective Facebook advertising...
We've been doing Facebook advertising for the past 9 years, helping brands spent millions on the social network. There's one thing I realise among SMEs that worries me, when they look to the social network as their marketing channel, is that most of them, are...