The Meta Ads Benchmark Cheat Sheet: Every Key Number
Running ads is the easy part. Knowing whether a campaign is actually doing well, and exactly where it’s leaking, if it isn’t, is the harder question. That comes…
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The #1 CPAS Ads Mistake: All Retargeting, No New Customers
CPAS, Collaborative Ads for marketplaces like Shopee and Lazada, gets people genuinely excited, and for good reason. Suddenly you can retarget with real precision using your product catalog….
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Adding New Ads Doesn’t Mean Adding More Budget
Here’s a question that comes up constantly once someone adopts Andromeda-era practice: “I just added a batch of new ads to my ad set, do I need to…
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Multiple Ads in One Ad Set vs Single-Ad Structure
Should you upload several ads into one ad set, or split each ad into its own ad set entirely? The answer depends on what you’re actually trying to…
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Best Meta Ads Objective for Affiliate Marketing Clicks
Affiliate marketing has become a common way people get started running Meta ads, you’re promoting someone else’s product, earning a commission when your link converts, and your only…
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What Makes a Meta Ads Campaign Truly Evergreen?
A question from one of my coaching clients recently: is it actually possible to build an evergreen Meta ads campaign, and how long can one realistically run? Here’s…
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How Precise Is Meta Ads Location Targeting? Pins and Exclusions
How accurate Meta ads location targeting is, when to drop a pin instead of typing a place, how to exclude areas and reach B2B roles by location, and what precision costs.
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How to Run Meta Ads for Dropshipping (Funnel Structure)
The question I get constantly is “how do I run Meta ads for dropshipping specifically?” Here’s the honest answer: if you’re driving traffic back to your own website,…
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How to Run Meta Ads With a Small Budget (From $5/Day)
I hear this a lot: some “expert” said you need at least $50 or $100 a day before Meta ads can produce meaningful results. I don’t buy it,…
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How to Scale Meta Ads Budget Without Breaking Results
Once a campaign is finally working, the instinct is to push more budget into it as fast as possible. That’s usually the fastest way to undo the results…
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Optimize Meta Ads Before You Scale Your Budget
Before increasing budget on a campaign that’s already working, it’s worth asking a different question first: can you get more out of it without spending more at all?…
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Advantage+ Targeting: Suggestion vs Hard Limit
If you’ve set up an Advantage+ Sales or Advantage+ Lead campaign and wondered why the audience section looks stripped down, or why your targeting doesn’t seem to behave…
