The Facebook pixel and Conversions API (CAPI) aren't two different options to choose between — they're meant to run together, each covering the other's gaps. The pixel tracks from the browser; Conversions API tracks from your server. Same underlying activity, two different paths to report...
If you're running a low-traffic or niche ecommerce account and your website-visitor retargeting campaign isn't spending, the audience itself may simply be too small — and it's often smaller than you'd expect, even after accounting for tracking improvements. This is a specific, common problem for...
Detailed targeting or go broad? Well, depending on how you use them. But first we need to understand detailed targeting, those so called "interests", how do they work actually? They are definitely not “keyword” like how you approach Google ads. Most of detailed targeting are not intent based....
The question that I get a lot is how to reduce Facebook ads cost per results. There are many angles to look at it, let's break it into two directions. When you want to reduce the cost for result or improve the campaign performance, I...
Facebook has been adding new features to its ads manager and business manager, you might find it difficult to follow all the changes if you do not frequent the tools. While all the changes might be a little bit confusing, I'd say all these changes...