"How do I know if my campaign is actually performing?" is one of the most common questions I get, and the honest answer surprises people: it's not about any single metric. It's a two-step check, and the first step has nothing to do with Ads...
I'm not a big fan of Meta's built-in A/B split testing, and it comes down to one specific problem: it finds you a real winner, and then makes you throw away everything that winner had already learned. The core issue: winning doesn't mean keeping the learning Here's...
"What's your contingency plan for account restrictions?" is a question worth an honest answer, even though the honest answer isn't a satisfying one: there isn't a contingency plan. There's only prevention, and even prevention doesn't guarantee anything. The only real strategy is compliance Before running any ads,...
A pattern I see constantly: someone wants to test new ad creative, so they build an entirely new campaign to run it in. That's usually the wrong move, and it's costing more than it's saving. Most "creative changes" aren't campaign changes at all Here's the thing worth...
Rebranding and switching domains is stressful enough without wondering whether you're about to lose months or years of pixel data in the process. The good news: you're not starting over, and the transition is more forgiving than most people expect. Yes, you can carry your existing...
Two questions that come up together a lot for anyone just getting started: can I reuse a video I already posted to run ads, and why does boosting from my phone feel like it costs more than it should? The first one has a simple...
"What's a good cost per result?" is one of the most common questions I get, and it's also one where the honest answer disappoints people: there isn't a universal number. What matters is whether your specific cost per result is something your specific business can...
A lot of advertisers blame Meta when results don't come — not enough sales, not enough messages, not the response they expected. Before assuming the platform or the audience is the problem, it's worth asking a more basic question: was the objective even capable of...