"What's a good cost per result?" is one of the most common questions I get, and it's also one where the honest answer disappoints people: there isn't a universal number. What matters is whether your specific cost per result is something your specific business can...
A lot of advertisers blame Meta when results don't come — not enough sales, not enough messages, not the response they expected. Before assuming the platform or the audience is the problem, it's worth asking a more basic question: was the objective even capable of...
Two budget types sit at the ad set level in Meta Ads Manager, and the choice between them isn't just a formality — it changes how much flexibility you have once the campaign is actually running. What each one actually is Daily budget is exactly what it...
Sooner or later, someone asks a version of this question: "How do I target wealthy people?" or "How do I reach factory managers specifically?" Meta doesn't have a targeting option for either of those. What it does have is location — and location can do...
When advertisers want to target a specific type of person — wealthy people, for instance — the instinct is almost always the same: search detailed targeting for luxury brand interests. Maserati, Prada, Ferrari. It feels precise. It usually isn't. Interest categories reflect the past, not the...
"What's the best audience size to target?" is a question with a real, useful answer — but the honest version of that answer has shifted over the past couple of years, and a lot of advertisers are still working off outdated instincts. The starting benchmark: roughly...
"It says I can't share this audience" is a message I hear often, usually with some frustration behind it. The good news: it's not a bug, and it's not audiences in general that are restricted — it's one specific type. There are three audience types, and...
Two questions that tend to come up together: is CPAS tracking actually reliable enough to trust, and if it is, should you still bother running native Shopee or Lazada ads on top of it? The short answers: yes, and often yes. What CPAS actually gives you CPAS...