Here's a question that comes up constantly once someone adopts Andromeda-era practice: "I just added a batch of new ads to my ad set — do I need to bump up the budget to match?" The answer is no, and understanding why clears up a...
A question I get more often than you'd expect: "I have one domain, but two Facebook Pages — and my domain has a subdomain for a second product line. Do I need two pixels?" The setup sounds complicated. The answer isn't. The scenario Picture a business running...
Should you upload several ads into one ad set, or split each ad into its own ad set entirely? The answer depends on what you're actually trying to achieve — but there's one mechanical reality that should shape the decision either way. What actually happens when...
Affiliate marketing has become a common way people get started running Meta ads — you're promoting someone else's product, earning a commission when your link converts, and your only job on the ad side is getting the right people to click through. That last part...
A question from one of my coaching clients recently: is it actually possible to build an evergreen Meta ads campaign, and how long can one realistically run? Here's my honest answer: yes, it's possible — and it comes down to one mechanism almost everyone underuses. Evergreen...
Is Meta ads location targeting actually accurate? In my opinion, yes — and it's one of the most underrated levers in the whole targeting toolkit. The three fundamentals There are a lot of ways to build an audience on Meta, but three fundamentals will rarely steer you...
The question I get constantly is "how do I run Meta ads for dropshipping specifically?" Here's the honest answer: if you're driving traffic back to your own website — the way most dropshipping actually works, sourcing from a supplier and fulfilling through your own Shopify-style...
I hear this a lot: some "expert" said you need at least $50 or $100 a day before Meta ads can produce meaningful results. I don't buy it, and here's the honest logic behind why. If a campaign can't get results at $10 a day, what...