Two budget types sit at the ad set level in Meta Ads Manager, and the choice between them isn't just a formality — it changes how much flexibility you have once the campaign is actually running. What each one actually is Daily budget is exactly what it...
Sooner or later, someone asks a version of this question: "How do I target wealthy people?" or "How do I reach factory managers specifically?" Meta doesn't have a targeting option for either of those. What it does have is location — and location can do...
When advertisers want to target a specific type of person — wealthy people, for instance — the instinct is almost always the same: search detailed targeting for luxury brand interests. Maserati, Prada, Ferrari. It feels precise. It usually isn't. Interest categories reflect the past, not the...
"What's the best audience size to target?" is a question with a real, useful answer — but the honest version of that answer has shifted over the past couple of years, and a lot of advertisers are still working off outdated instincts. The starting benchmark: roughly...
"It says I can't share this audience" is a message I hear often, usually with some frustration behind it. The good news: it's not a bug, and it's not audiences in general that are restricted — it's one specific type. There are three audience types, and...
Two questions that tend to come up together: is CPAS tracking actually reliable enough to trust, and if it is, should you still bother running native Shopee or Lazada ads on top of it? The short answers: yes, and often yes. What CPAS actually gives you CPAS...
Here's a pattern I see constantly: a campaign runs well for two weeks, cost per result sitting comfortably around $10. Then, out of nowhere, it jumps to $15, $18. The instinct is to assume the campaign has stopped working and kill it. That instinct is...
This is one specific warning that deserves its own look, separate from the general "should I panic about warning icons" conversation. When Ads Manager tells you a new ad set "may get zero purchases," the honest answer is: sometimes that's completely expected, and sometimes it's...