If you've been running Meta ads for years and things quietly stopped feeling right toward the end of 2025 — numbers that don't behave the way they used to, structures that used to reliably work suddenly underperforming — there's a specific, identifiable reason, not just...
You're setting up an ad set and Meta asks you to choose: daily budget, or lifetime budget. Most guides explain the basic mechanic and stop there. What they usually leave out is what actually happens once you're running the campaign — the parts that only...
If you're asking whether to use CBO or ABO, here's the direct answer first: ABO, when it's available — because it keeps control over the budget in your hands, not Meta's. But that answer comes with an important caveat that most comparison articles won't tell...
How I increased ecomm sales by 20% with Facebook ads optimization in 2 months for a fashion brand. The client has been advertising on Facebook & Instagram for years and always been profitable, but they are facing a bottleneck. They have tried many ways hoping to increase...