Jason Gan

17 Oct How to Optimize Facebook Ads Campaign

Posted at 15:13h in Facebook Advertising by Jason Gan

How to optimize Facebook ads campaign? First thing first, I want to actually get it off the hook, that optimizing Facebook ads campaign is not just about scaling. Scaling means, for example you're spending $100 a day, you're making $1000. So you want to push it...

11 Jul Analyzing Facebook Ads Results – CPM

Posted at 16:10h in Facebook Advertising by Jason Gan

One of the most important Facebook ads metrics we must track is CPM. And in fact this is the metric most Facebook advertisers don’t track. Remember, you’re not being charged for every click you get, or every lead you generated through Facebook advertising. You are being charged...

11 Jul Understanding Facebook Ads Results

Posted at 16:03h in Facebook Advertising by Jason Gan

If you’re new to Facebook ads campaign results analytics, let’s help you understand the meaning behind some fundamental numbers. Once you have launched your very first Facebook ads or Instagram ads campaign, you’ll be landed on the Facebook Ads Manager dashboard that looks like figure 1. Figure...

11 Jul Why Should We Analyze Facebook Ads Results?

Posted at 15:46h in Facebook Advertising by Jason Gan

Starting running Facebook and Instagram ads is the easiest part. Anyone with a Facebook profile can create a Meta (Facebook) ads account instantly and start spending money on Facebook ads and Instagram ads. What comes next is the most critical part - How do we know if...

22 Apr SMEs going online – 5 mistakes to avoid

Posted at 14:31h in Ecommerce, Facebook Advertising by Jason Gan

Over the past 10 years, I’ve help tens of local SMEs going online. SME going digital or SME digitalization is not as easy as it seems, I’ve summarized 5 mistakes to avoid in this article. Local SMEs have been slow in going online or adopting digitalization....

26 Aug Effective Facebook Advertising Strategy for Real Estate & Property Industry

Posted at 18:46h in Facebook Advertising by Jason Gan

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Facebook and Instagram are among the best lead generation channels for real estate and property businesses. In this article, I'm going to share with you the challenges and solutions to build an effective Facebook advertising strategy for real...

11 Jun Facebook Lead Generation Ads Stop Working – What Can Be Done?

Posted at 14:44h in Facebook Advertising by Jason Gan

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Facebook lead generation ads is a powerful way for businesses to collect meaningful data for their businesses on Facebook. This powerful advertising tool was launched in October 2015 to "make signing up for business information easy for people and...

01 Jun Contextual Facebook Advertising Strategy for Ecommerce

Posted at 15:53h in Facebook Advertising by Jason Gan

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]One of the biggest mistake Facebook advertisers make, is neglecting unconverted visitors. This article shares how contextual Facebook advertising for ecommerce businesses done right can multiply your ROI instantly. I'll be laying out how we strategize an effective Facebook advertising...

Author: Jason Gan