Facebook has been adding new features to its ads manager and business manager, you might find it difficult to follow all the changes if you do not frequent the tools. While all the changes might be a little bit confusing, I'd say all these changes...
One of the most overlooked Facebook advertising objective is the one to help you increase conversion on your website. Most advertisers are confused between the objective to drive website clicks and increase conversion - what are the differences? First of all, we need to start by...
Some of you may have realized the new option in creating Facebook custom audience - based on engagement on Facebook. While this feature has been around for quite awhile but only limited to those who engaged with your video ads, now Facebook allows you to...