If you're running Meta ads for a business with a small service area — a local contractor, a neighborhood clinic, a single-location retail shop — expect your CPM to run structurally higher than a national brand's, and treat that as expected math, not a broken...
If you're trying to figure out whether Facebook or Instagram gives you a cheaper CPM, the honest answer is: it depends on your account, and no generic rule reliably applies. Benchmark reports disagree with each other constantly — some show Facebook running cheaper, some show...
If you sell a luxury or high-end product, your Meta ads results will naturally swing more than a typical mass-market advertiser's — and it's rarely a sign something is broken. Three specific mechanics make luxury Meta ads more volatile by nature: smaller addressable audiences, higher...
Pausing feels like the responsible move when a Meta ads campaign that was working suddenly stops — but it's rarely the first move that should happen. Pausing resets the campaign's learning phase and loses the delivery momentum Meta has already built up. Before you touch...
A campaign has been running well for a week or two, and then, seemingly out of nowhere, it stops working. Before deciding what to do about it, it's worth being precise about what "stopped working" actually means. Define It With a Real Number First "Stopped working" isn't...
[vc_row][vc_column][vc_video link="https://youtu.be/BHQC0CU0NT8"][vc_column_text]Andromeda sparked a lot of conversations when Meta introduced its new delivery engine late last year. The promise was clear: let the platform learn audience intent at a deeper level, run dozens of creative variations in one ad set, and let the algorithm optimize...
How I reduced Facebook cost per lead by 18% in under 30 days. The client came to me wondering why the cost per lead kept increasing since 3 months ago. Aside from the rising CPM, I spotted the frequency was pretty high in the past few months,...
My ad optimization framework? It is 100% data driven. It starts with a thorough campaign audit to identify what's working and what's not. Should we test new creatives? Or is it the landing page that's losing the most people? Where do people stop in the customer journey? You...