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Author: Jason Gan

22 Jan

Posted at 09:53h in Uncategorized by

How I increased ecomm sales by 20% with Facebook ads optimization in 2 months for a fashion brand. The client has been advertising on Facebook & Instagram for years and always been profitable, but they are facing a bottleneck. They have tried many ways hoping to increase...

22 Jan

Posted at 09:48h in Facebook Advertising by

How I reduced Facebook cost per lead by 18% in under 30 days. The client came to me wondering why the cost per lead kept increasing since 3 months ago. Aside from the rising CPM, I spotted the frequency was pretty high in the past few months,...

22 Jan

Posted at 09:40h in Facebook Advertising by

My ad optimization framework? It is 100% data driven. It starts with a thorough campaign audit to identify what's working and what's not. Should we test new creatives? Or is it the landing page that's losing the most people? Where do people stop in the customer journey? You...

22 Jan

Posted at 09:29h in Facebook Ads Targeting by

Detailed targeting or go broad? Well, depending on how you use them. But first we need to understand detailed targeting, those so called "interests", how do they work actually? They are definitely not “keyword” like how you approach Google ads. Most of detailed targeting are not intent based....

11 Jul

Posted at 16:10h in Facebook Advertising by

One of the most important Facebook ads metrics we must track is CPM. And in fact this is the metric most Facebook advertisers don’t track. Remember, you’re not being charged for every click you get, or every lead you generated through Facebook advertising. You are being charged...