Jason Gan

25 Sep Understanding Facebook Advertising Objectives – The Fundamental

Posted at 16:18h in Facebook Advertising by Jason Gan

We've been doing Facebook advertising for the past 9 years, helping brands spent millions on the social network. There's one thing I realise among SMEs that worries me, when they look to the social network as their marketing channel, is that most of them, are...

06 Oct 5 Effective Facebook Advertising Techniques for Ecommerce Website

Posted at 09:03h in Facebook Advertising by Jason Gan

As an agency we have worked with hundreds of ecommerce businesses and I believe there are some effective Facebook advertising techniques for ecommerce website you should consider using. Let's face it, having a beautifully designed ecommerce website does not bring you sales, you need good digital...

04 Oct 5 Reasons Why Facebook Marketplace Should Matter to You

Posted at 11:11h in Facebook Marketing by Jason Gan

Facebook launched Marketplace yesterday, "a convenient destination to discover, buy and sell items with people in your community", quoted from the official announcement. The announcement generated a lot of buzz, even caused significant drop in eBay's stock price. Although the service is mobile only and only available...

02 Oct The Complete Guide to Facebook Custom Audience

Posted at 17:23h in Facebook Advertising by Jason Gan

One thing that distinguished Facebook from other online advertising platforms, is its Facebook Custom Audience. If used right, this could be the holy grail to your online advertising success. In this article I'll walk you through how to set up Facebook Custom Audiences, and how...

16 Sep 3 Effective Ways to use Facebook Boost Post

Posted at 04:43h in Facebook Advertising by Jason Gan

Facebook boost post advertising is a powerful tool for your business if used correctly. We will share some proven use cases for your reference in this article. As the first Facebook advertising objective among the 13, Facebook boost post was the first advertising objective that Facebook...

14 Sep Is Boost Post on Facebook Useful for Businesses?

Posted at 16:23h in Facebook Advertising by Jason Gan

Boost post on Facebook is the lowest hanging fruit of Facebook advertising - you just need to click on the “Boost Post” button below the post you published on your page, select audience and budget and you’re good to go. I believe most of you have...

26 Jun Facebook Ads Targeting – Optimization for Ads Delivery

Posted at 17:17h in Facebook Ads Targeting, Facebook Advertising by Jason Gan

Facebook has been adding new features to its ads manager and business manager, you might find it difficult to follow all the changes if you do not frequent the tools. While all the changes might be a little bit confusing, I'd say all these changes...

24 Jun Facebook Ads to Increase conversions on your website – Conversion Window

Posted at 17:36h in Facebook Advertising by Jason Gan

One of the most overlooked Facebook advertising objective is the one to help you increase conversion on your website. Most advertisers are confused between the objective to drive website clicks and increase conversion - what are the differences? First of all, we need to start by...

Author: Jason Gan