My ad optimization framework? It is 100% data driven. It starts with a thorough campaign audit to identify what's working and what's not. Should we test new creatives? Or is it the landing page that's losing the most people? Where do people stop in the customer journey? You...
Detailed targeting or go broad? Well, depending on how you use them. But first we need to understand detailed targeting, those so called "interests", how do they work actually? They are definitely not “keyword” like how you approach Google ads. Most of detailed targeting are not intent based....
The question that I get a lot is how to reduce Facebook ads cost per results. There are many angles to look at it, let's break it into two directions. When you want to reduce the cost for result or improve the campaign performance, I...
Let’s talk about Facebook ads optimization. Start running ads on Facebook is the easiest because as long as you have a Facebook profile and a credit card, you can start a Facebook page, a Facebook ads account and immediately start running ads. You might get some...
How to optimize Facebook ads campaign? First thing first, I want to actually get it off the hook, that optimizing Facebook ads campaign is not just about scaling. Scaling means, for example you're spending $100 a day, you're making $1000. So you want to push it...
One of the most important Facebook ads metrics we must track is CPM. And in fact this is the metric most Facebook advertisers don’t track. Remember, you’re not being charged for every click you get, or every lead you generated through Facebook advertising. You are being charged...
If you’re new to Facebook ads campaign results analytics, let’s help you understand the meaning behind some fundamental numbers. Once you have launched your very first Facebook ads or Instagram ads campaign, you’ll be landed on the Facebook Ads Manager dashboard that looks like figure 1. Figure...
Starting running Facebook and Instagram ads is the easiest part. Anyone with a Facebook profile can create a Meta (Facebook) ads account instantly and start spending money on Facebook ads and Instagram ads. What comes next is the most critical part - How do we know if...