We've been doing Facebook advertising for the past 9 years, helping brands spent millions on the social network. There's one thing I realise among SMEs that worries me, when they look to the social network as their marketing channel, is that most of them, are...
As an agency we have worked with hundreds of ecommerce businesses and I believe there are some effective Facebook advertising techniques for ecommerce website you should consider using. Let's face it, having a beautifully designed ecommerce website does not bring you sales, you need good digital...
Facebook launched Marketplace yesterday, "a convenient destination to discover, buy and sell items with people in your community", quoted from the official announcement. The announcement generated a lot of buzz, even caused significant drop in eBay's stock price. Although the service is mobile only and only available...
One thing that distinguished Facebook from other online advertising platforms, is its Facebook Custom Audience. If used right, this could be the holy grail to your online advertising success. In this article I'll walk you through how to set up Facebook Custom Audiences, and how...
Facebook boost post advertising is a powerful tool for your business if used correctly. We will share some proven use cases for your reference in this article. As the first Facebook advertising objective among the 13, Facebook boost post was the first advertising objective that Facebook...
Boost post on Facebook is the lowest hanging fruit of Facebook advertising - you just need to click on the “Boost Post” button below the post you published on your page, select audience and budget and you’re good to go. I believe most of you have...
Facebook has been adding new features to its ads manager and business manager, you might find it difficult to follow all the changes if you do not frequent the tools. While all the changes might be a little bit confusing, I'd say all these changes...
One of the most overlooked Facebook advertising objective is the one to help you increase conversion on your website. Most advertisers are confused between the objective to drive website clicks and increase conversion - what are the differences? First of all, we need to start by...