A campaign has been running well for a week or two, and then, seemingly out of nowhere, it stops working. Before deciding what to do about it, it's worth being precise about what "stopped working" actually means. Define It With a Real Number First "Stopped working" isn't...
[vc_row][vc_column][vc_video link="https://youtu.be/BHQC0CU0NT8"][vc_column_text]Andromeda sparked a lot of conversations when Meta introduced its new delivery engine late last year. The promise was clear: let the platform learn audience intent at a deeper level, run dozens of creative variations in one ad set, and let the algorithm optimize...
You're setting up an ad set and Meta asks you to choose: daily budget, or lifetime budget. Most guides explain the basic mechanic and stop there. What they usually leave out is what actually happens once you're running the campaign — the parts that only...
If you're asking whether to use CBO or ABO, here's the direct answer first: ABO, when it's available — because it keeps control over the budget in your hands, not Meta's. But that answer comes with an important caveat that most comparison articles won't tell...
How I increased ecomm sales by 20% with Facebook ads optimization in 2 months for a fashion brand. The client has been advertising on Facebook & Instagram for years and always been profitable, but they are facing a bottleneck. They have tried many ways hoping to increase...
How I reduced Facebook cost per lead by 18% in under 30 days. The client came to me wondering why the cost per lead kept increasing since 3 months ago. Aside from the rising CPM, I spotted the frequency was pretty high in the past few months,...
My ad optimization framework? It is 100% data driven. It starts with a thorough campaign audit to identify what's working and what's not. Should we test new creatives? Or is it the landing page that's losing the most people? Where do people stop in the customer journey? You...
Detailed targeting or go broad? Well, depending on how you use them. But first we need to understand detailed targeting, those so called "interests", how do they work actually? They are definitely not “keyword” like how you approach Google ads. Most of detailed targeting are not intent based....