Over the past 10 years, I’ve help tens of local SMEs going online. SME going digital or SME digitalization is not as easy as it seems, I’ve summarized 5 mistakes to avoid in this article. Local SMEs have been slow in going online or adopting digitalization....
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]Facebook and Instagram are among the best lead generation channels for real estate and property businesses. In this article, I'm going to share with you the challenges and solutions to build an effective Facebook advertising strategy for real...
Here's what most people running Meta lead generation ads actually do: run the ads, start collecting names and email addresses, then call each lead once, twice, maybe a third time. Somewhere around 80-90% of them don't respond, aren't ready, or say no outright. Only a...
[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text]One of the biggest mistake Facebook advertisers make, is neglecting unconverted visitors. This article shares how contextual Facebook advertising for ecommerce businesses done right can multiply your ROI instantly. I'll be laying out how we strategize an effective Facebook advertising...
We've been doing Facebook advertising for the past 9 years, helping brands spent millions on the social network. There's one thing I realise among SMEs that worries me, when they look to the social network as their marketing channel, is that most of them, are...
As an agency we have worked with hundreds of ecommerce businesses and I believe there are some effective Facebook advertising techniques for ecommerce website you should consider using. Let's face it, having a beautifully designed ecommerce website does not bring you sales, you need good digital...
Facebook launched Marketplace yesterday, "a convenient destination to discover, buy and sell items with people in your community", quoted from the official announcement. The announcement generated a lot of buzz, even caused significant drop in eBay's stock price. Although the service is mobile only and only available...
One thing that distinguished Facebook from other online advertising platforms, is its Facebook Custom Audience. If used right, this could be the holy grail to your online advertising success. In this article I'll walk you through how to set up Facebook Custom Audiences, and how...